My name is Renato Grasso, I am a graphic designer “fisherman”
My professional work I have always supported my great passion which is Fly Fishing which has always been a source of great inspiration and emotions. Since 1970 my collaborations have been in the publishing world (including G.MONDADORI EDITORE: n° 0 Heron – MONTEDISON “PROGETTO CULTURA”: nobel prize meetings and conferences – Design, graphics and layout of the newspaper Culture Project, RCS-RIZZOLI CORRIERE DELLA SERA Editore: n° 0 per Vivimilano, 7, IO DONNA, Corriere Medico – Subscription campaigns per Capital, AutoCapital, Il Mondo, Amica, Salve e Corriere della sera , RUSCONI EDITORE: Subscription campaigns, CLASS PUBLISHER: Press campaigns and subscriptions for Milano Finanza and MF., PARRINI EDITORIAL DIFFUSION: Brand, Brochure and Web.), fashion (including AGNONA: restayling brand – LUIGI BOTTO: brand – ZEGNA: tissue folders), real estate development (including EDILNORD: Milan graphics 2, press campaign in newspapers and brochures), pharmaceutical medical (including MAGGIONI: packaging Rinazina nasal spray , PIERREL: Packaging Nicorette, VALDA: Project MD toothbrushes, SCHERING – PLOUGH: Packaging Shampoo SDE – MAGGIONI WINTHROP: Digestive Onoton), finance (including BORSA ITALIANA: in 1994 the transition from cries to telematics takes place with epochal transformations, for two years as art director I produce and impale all publications and information documents on paper, IMI: Institutional Brochure), social (among which TELEFONO AZZURRO : Press campaign), food (including PLASMON: packaging, KRAFT: packaging, BINDI DESSERT: Design of new packaging, new image and sales brochure, BINDI USA: packaging) but especially of the wine world (including CA’ DEL BOSCO: Labels, packaging brochures and Vinitaly stands, Labels, packaging and brochures, design of a new bottle – Cuvée Anna Maria Clementi, project for the Cuvée Prestige : label, packaging, design, bucket production, brochure and various material for the product launch, CASA VINICOLA ALDO RAINOLDI: New labels, packaging and brochures, RONCO CALINO in Franciacorta: labels, packaging and brochures, ROSA DEL GOLFO Wines of Salento: labels, packaging and brochure, THE SANNICOLA CLOSED Salento wines: labels and packaging. They are well-founded members of the fishing reserve IL GESSO DELLA REGINA for which I am the Art Director from the beginning (2009) starting from the creation of the logotype of the “colored fish with crown”.
At the age I have and with the life experience I have made my motto is “life is short and the time I have I want to live with the people I appreciate and can choose, with whom I know I can share emotions, love and loyalty”.
Renato Grasso died unexpectedly and prematurely on October 7, 2019. He leaves his wife Luisa and an immense void to the many other friends who wanted him a world of good. His work as Art Director of the Pescatour 1694 project has been entrusted to Omar Gade who will carry it forward in accordance with the setting of the coordinated image created over time by Renato.